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Privacy Policy for NWA Hotwire


          Effective Date: May 4, 2024

1. Introduction

Welcome to NWA Hotwire (the "Website"), operated by SoftwareRise. Our Website helps users quickly discover and participate in activities throughout Northwest Arkansas by providing personalized event recommendations. This Privacy Policy outlines our handling of information that we collect from you as you use our Website.

2. Information We Collect

a. Personal Information: We collect your name and email address when you engage with our interactive query system for tailored event suggestions or subscribe to our newsletter.

b. Non-Personal Information: We use cookies to enhance your user experience, ensure smooth navigation, and understand user interaction with our Website.

c. Third-Party Data Collection: Our Website utilizes Google reCAPTCHA v3 to protect against spam and abuse by analyzing your interaction with our Website. Google may collect data during this process as described in their privacy policy.

3. Purpose of Data Collection

Your information is collected for the following purposes:

To provide personalized event recommendations based on your preferences.
To send you bi-weekly updates via our newsletter, ensuring you never miss out on key local events.
To protect our Website from spam and abuse.
4. Use and Sharing of Information

We do not sell or rent personal information to third parties. Your personal data may be shared with service providers to fulfill the services you have requested, including but not limited to, newsletter distribution and site security measures as facilitated by Google reCAPTCHA.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

6. Your Rights

You may request access to, correction of, or deletion of your personal information by contacting us at support@softwarerise.co.

7. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be posted on this page, and the effective date will be updated accordingly.

8. Governing Law

This Privacy Policy is governed by the laws of the United States.

For any questions or concerns regarding this Privacy Policy, please contact us at support@softwarerise.co.